Building Reading Confidence
What is Bookbot?
Bookbot helps children build confidence in reading. As a child reads aloud, the app follows along and highlights and helps with missed and mispronounced words. (Basic)
Bookbot augments the eReader with accurate speech recognition and an ML/AI eco-system that learns how children learn, supporting them as they develop reading confidence. (Tech)
What is our Vision?
To help any child build reading confidence and improve literacy for tomorrow’s world.
Why is this our Vision (what problem are we solving)?
Learning to read is one of the most significant stages of life and it is challenging for everyone.
Over half of all children truly struggle to read; either through learning difficulties or a lack of support from a competent adult.
As a result, today 1 in 5 adults globally still cannot read or write.
Who is our target audience?
Initially our early-adopter audience are mums with Dyslexic children. We believe if we can make it work for Dyslexic children it will be a powerful tool for all children.
Next, we have started to engage tech-savvy teachers and tutors of Dyslexic children.
Once Bookbot has a proven track-record with these audiences we will broaden the target.
How will it make money?
Provide free printable books to schools (use your stationary budget instead) to drive awareness and credibility.
Paid download of app – subscription based (like Netflix with access to full library over time) for parents.
YouTube channel advertising – secondary content channel of video of adults reading our decodable books in a story-time-style (with our Bookbot words highlighted Karaoke-style).
What have we achieved to date?
We have an initial demonstrable MVP that is 20% off a full working product for initial launch.
We have bootstrapped to date plus pre-order funds to get us to today. We require funds for MVP completion and an increase of marketing in readying for launch
Core team of four people and a solid network of parents, educators and academics.
Over 10k highly engaged users (mainly our primary target audience of early-adopter mums) via our Facebook page, plus a crowdfunding campaign, featuring this video:
Why is it called Bookbot?
The Bookbot philosophy is one of test-and-learn. Everything we have built and created to date has been put to our engaged audiences for testing and feedback.
The same approach is true of the name, we asked for suggestions, developed our own and then put a bunch of options out to vote – Bookbot was the clear winner.
December 2017 Update:
Bookbot Kids have just completed the first round of pre-seed funding which is an amazing! As a thank you, they have given me one of their first decodable books - staring my daughter, Nakita: