Your brief is like your life.
Your brief is like your life - you get out of it what you put into it! This week I've been working hard on a tough brief for a client. I've gone to lengths to explain the concept of spending the time up front to save at the end. They've been great allowing the time. In fact they've been complimentary about the process and have just approved the final document. As a little thanks I shared with them my favorite ever brief just to show it doesn't always need to be a time consumer (that is if time, money and creative/brand control are not an issue)... I share with you all now. From Mick Jagger to Andy Warhol asking for an album cover. Enjoy