About a year ago, I wrote an article based on my observation that we are fast approaching a level of total technical availability, deep digital integration, anywhere internet connectivity and connected everyday objects. As a result of this digital ubiquity the idea of smart-things and non-smart-things will become irrelevant. Everything will be smart. Every aspect of our lives will be connected to a system of some form and in turn brands and marketers will need to understan

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Content marketing, and in particular online video, is primed to be the next big growth area in digital marketing. PWC believe the sector will even outpace the expansion of mobile advertising. According to Nielsen, 64% of marketers expect video to dominate their marketing over the next 2 years and, as a result, investment into video is forecast to grow 25% YoY for the next 5 years to become an industry worth £717m. YouTube conducted a study of 18-34 year olds and saw that they