I want to ask you… why do we want branded sunglasses? This is my daughter. She is wearing kids-sized Ray-Ban Wayfearers, and for me – this is one of the best examples of how quickly the world, our world in Fashion brands and retailing, is being disrupted like never before. So, why do we want sunglasses – well, because Chameleons are cool! Now while Chameleons ARE cool, my daughter is obsessed with them and seeks videos of them out on Youtube. Some of you will know who Super

Retail is in a major state of flux. Every large Internet retailer wants to offer the lowest price and the largest selection. Large internet retailers like Amazonhave an advantage when consumers know exactly what they want. Consumers rely on search and research when they know what type of product they are looking for, but do not know which product will specifically fulfill that need. Today’s savvy shoppers harness search, navigate sites, gather in-store advice, read product re