I love being in the start-up game. Stressful, lonely, difficult and everything between… there are many negatives, but these are significantly outweighed by the positives. One of my greatest pleasures is having others pitch me their start-up ideas. Doesn’t matter who they are, an old corporate colleague, someone I meet at a conference or even a seasoned entrepreneur, I could listen to ideas all day. For those serious about their idea I’ve found myself many times asking for

In early November our start-up bownd™ was lucky enough to be selected as a Beta Exhibitor at this year’s WebSummit in Dublin, Ireland. We’ve finally had a minute to reflect on what we achieved from it. And this is a good sign, as we went to the event in the hope of building interest in our idea… which the event certainly did. We believe we gained good interest because, while we are a tech platform, our output is a physical product. Everyone we spoke to and particularly inv

In the last few weeks, my business partner and I have ben discussing the initial go-to-market strategy for our start-up bownd™. Like many bootstrapped (or cash-strapped) start-ups we've worked hard on developing a killer Social Marketing approach; as a cost-effective way to gain traction. Given the complexity of the space we've spent time understanding which platforms are best to target our audience on and critically how the ones we are going to use fit together within our