I want to ask you… why do we want branded sunglasses? This is my daughter. She is wearing kids-sized Ray-Ban Wayfearers, and for me – this is one of the best examples of how quickly the world, our world in Fashion brands and retailing, is being disrupted like never before. So, why do we want sunglasses – well, because Chameleons are cool! Now while Chameleons ARE cool, my daughter is obsessed with them and seeks videos of them out on Youtube. Some of you will know who Super

At the beginning of the year, Nike released one of its biggest launches for women. The global sportswear brand gave 14 of its female employees the task of creating brand-new takes on some of its most iconic silhouettes, the Air Force 1 and Air Jordan 1. The collection, called Nike 1 Reimagined, boasted a total of 10 styles and upon its release, the first drop sold out, says Jenna Golden, director of Nike's North America Communications team. During Paris Fashion Week in Februa

This year’s Virgin Australia Melbourne Fashion Festival #VAMFF18 is set to be the biggest yet. Australia’s largest fashion festival sees brands, influencers and industry people (some of whom are BI users) from all over the world congregate for two weeks to look at what’s hot and what’s next. A key focus of the Festival is how tech is shaping the future of fashion and fashion retail. As local innovators, the organisers have invited Buying Intelligence to join a panel on two se

Fashion retail has seen mass disruption over the last decade and that disruption isn’t about to let up. Fast and fragmented media led to an increase in the speed of consumer demand. Then supply chain, eCommerce and delivery innovation increased the product’s speed to market. Now technology is making the relationships between brands, influencers and customers stronger. Next, for retailers to remain both competitive and relevant today they will require a speed of insight to

The world’s stock exchanges are possibly at the cutting edge of applying data quickly to derive insight that allows decisions to be made. A new trading infrastructure for the NASDAQ will use IBM WebSphere MQ Low Latency Messaging and Linux to make it the fastest stock exchange software on the planet. It can easily execute more than a million trades per second and is milliseconds per trade faster than its nearest competitor – and that’s a game changer. The fact is that there