This year’s Virgin Australia Melbourne Fashion Festival #VAMFF18 is set to be the biggest yet. Australia’s largest fashion festival sees brands, influencers and industry people (some of whom are BI users) from all over the world congregate for two weeks to look at what’s hot and what’s next. A key focus of the Festival is how tech is shaping the future of fashion and fashion retail. As local innovators, the organisers have invited Buying Intelligence to join a panel on two se

Fashion retail has seen mass disruption over the last decade and that disruption isn’t about to let up. Fast and fragmented media led to an increase in the speed of consumer demand. Then supply chain, eCommerce and delivery innovation increased the product’s speed to market. Now technology is making the relationships between brands, influencers and customers stronger. Next, for retailers to remain both competitive and relevant today they will require a speed of insight to

The world’s stock exchanges are possibly at the cutting edge of applying data quickly to derive insight that allows decisions to be made. A new trading infrastructure for the NASDAQ will use IBM WebSphere MQ Low Latency Messaging and Linux to make it the fastest stock exchange software on the planet. It can easily execute more than a million trades per second and is milliseconds per trade faster than its nearest competitor – and that’s a game changer. The fact is that there

About a year ago, I wrote an article based on my observation that we are fast approaching a level of total technical availability, deep digital integration, anywhere internet connectivity and connected everyday objects. As a result of this digital ubiquity the idea of smart-things and non-smart-things will become irrelevant. Everything will be smart. Every aspect of our lives will be connected to a system of some form and in turn brands and marketers will need to understan

Revolution not evolution Customer experience today is largely conceived, managed and optimized within a set of channels. In-store, at home, out of home, wired, mobile, at work, commuting, watching, listening, researching and everything in between. As marketers developing strategies to change behaviors we generally rely on understanding these channels; how customers use them and the opportunities open to us through them to drive the change needed. As a wise man once said,

This is my go-to guide when I need to put together compelling infographics. These are five great tips if you're not a trained graphic designer from my buddies at Venngage. #startup #dataanalytics

Over the coming months I’m going to keeping a close eye on the reaction to Facebook Reactions. I’m going to be talking to a couple of experts and a load of users to build a point of view on this change. My hypothesis is that Facebook Reactions won’t last and will be removed or significantly changed in the coming months. The ‘Like’ button is that rarest of things - a socially norm'd digital behavior. The only other one I can really point too is ‘to Google it’. Changing it

It is time to practice what we’ve been preaching about using data to drive digital change: A CMO I previously worked with used to ask for his weekly digital report consisting only two things; total unique visits to his site and the total number of registrants in his database. Cross-referenced with his media spend report he was proud as Punch that he had 200k visits per week and a database of over 3m users. He was confused however, as to why this had no impact on his sales o

An interesting infographic producded by the Information is Beautiful studio: #AI #tech #apps #Social #mobile #startup #dataanalytics

I've been doing some work recently for a client who has been trying to grapple with the idea that of the 7bn people on earth 1bn used Facebook on one day. Of the information I pulled together I found this pie-chart to be the most helpful. We often hear about a "benefits generation" or an "aging population" but by far and away the biggest group is young and/or working. #dataanalytics