I want to ask you… why do we want branded sunglasses? This is my daughter. She is wearing kids-sized Ray-Ban Wayfearers, and for me – this is one of the best examples of how quickly the world, our world in Fashion brands and retailing, is being disrupted like never before. So, why do we want sunglasses – well, because Chameleons are cool! Now while Chameleons ARE cool, my daughter is obsessed with them and seeks videos of them out on Youtube. Some of you will know who Super