
The Age of Personal Advertising.
About a year ago, I wrote an article based on my observation that we are fast approaching a level of total technical availability, deep digital integration, anywhere internet connectivity and connected everyday objects. As a result of this digital ubiquity the idea of smart-things and non-smart-things will become irrelevant. Everything will be smart. Every aspect of our lives will be connected to a system of some form and in turn brands and marketers will need to understan