It is time to practice what we’ve been preaching about using data to drive digital change: A CMO I previously worked with used to ask for his weekly digital report consisting only two things; total unique visits to his site and the total number of registrants in his database. Cross-referenced with his media spend report he was proud as Punch that he had 200k visits per week and a database of over 3m users. He was confused however, as to why this had no impact on his sales o

An interesting infographic producded by the Information is Beautiful studio: #AI #tech #apps #Social #mobile #startup #dataanalytics

Almost 5 years ago I was relocated by my then employer. It was and continues to be a great adventure; however the process of relocating itself was super-painful. Even though we knew where we were going (my wife's home city) and my company financed the whole thing (with golden hand-cuffs) the practicalities (finding houses, schools, cars etc) made our first 3 months tense and stressful. Since then we've witnessed friends all over the world making similar moves suffer simila