
The Age of Networked Influence.
When everything is digital, what next? Well, we’re already here. Everything is digital and the way to ensure your brand can survive/stay alive is to understand that you are no longer in a product/service business, but in an experience business, no matter what business you are. Think of your favorite activity, today a large part of the experience will be digital – watching TV (Netflix), movies (trailers on Youtube), restaurants (reviews, pics on Instagram), even something ph