I’d spent almost 4 years planning my move from employment to self-employment. Even with that preparation it was still super-scary stepping off the cliff and (as my dad would put it) quitting a well-paid and secure job in which I’d built a solid reputation. According to Accenture, in the US almost 2 percent of employees voluntarily quit their jobs each month in pursuit of self-employment. In context, author Melissa Llarena of Career Outcomes Matter cites that nearly 40 percent

Your brief is like your life - you get out of it what you put into it! This week I've been working hard on a tough brief for a client. I've gone to lengths to explain the concept of spending the time up front to save at the end. They've been great allowing the time. In fact they've been complimentary about the process and have just approved the final document. As a little thanks I shared with them my favorite ever brief just to show it doesn't always need to be a time co

In my last article I set out what I hoped to achieve from being a start-up founder at this year’s Cannes Festival of Creativity and specifically from the first ever InnovationLions awards. In my mind I wanted to talk and ideate with the great and the good of the communications industry who I’d loosely grouped into 4 categories: Marketers – what cash-flow-conscious start-up founder wouldn’t want free advice from the very best? Investors – I won’t lie, we’re always chasing inve