‘The Channel of Me’ in Context Over the last 20 years multiplying channels and fragmenting audiences demanded a new paradigm in which business develops lifetime relationships with customers as individuals. Heralded and named by Lester Wunderman, data-based or one-to-one relationship marketing became the fastest-growing aspect of marketing. Founded 50 years ago his eponymous agency grew to become a global leader in building business value through customer relationships. Now w