About a year ago, I wrote an article based on my observation that we are fast approaching a level of total technical availability, deep digital integration, anywhere internet connectivity and connected everyday objects. As a result of this digital ubiquity the idea of smart-things and non-smart-things will become irrelevant. Everything will be smart. Every aspect of our lives will be connected to a system of some form and in turn brands and marketers will need to understand a world of what I called “networked influence” in which to connect with their audience. As a result of this article I’ve been asked to speak this week at the Interactive Minds Digital Summit in Melbourne, Australia.