As Jeff Bercovici (San Francisco bureau chief of Inc.) noted in his article a couple of weeks ago Facebook has quietly shifted into crisis mode with users sharing less--way less. One of the measures Facebook has taken to increase value (and so engagement) for its users has been with the introduction of Facebook Reactions. My initial reaction to Reactions was that Facebook had played with the one thing everyone knew them for and a swift retraction of the new functionality would happen as users struggled with this seismic change in digital parlance. I drew the analogy of Coca Cola and New Coke. Well, we’re a couple of months on and it seems, for now at least, that I’ve been proven wrong.